Resume

Thought Leader Designing Products People Love

Hi, my name is Jay. I am a dynamic design leader with 15+ years of experience partnering with industry leaders to shape product vision and deliver transformative user experiences. Expert at driving user-centered strategies that align with business goals, leveraging data-driven insights to turn complex ideas into designs that generate measurable results. I have proven success in building and mentoring high-performing creative teams, scaling design systems, and fostering seamless collaboration across product, engineering, and marketing.

Design Projects

Skills

Work Experience

• Foster strong client relationships through hands-on leadership, active engagement, and a deep understanding of client objectives and brand vision.
• Oversee strategic planning, developing program plans, timelines, and resource allocation to balance immediate project needs with long-term business goals.
• Design oversight and hands-on execution of impactful responsive web and app experiences, delivering measurable results aligned with business goals by improving conversion rates, customer retention, NPS, and other key performance indicators.
• Creative leadership and cross-team communication with Marketing and Engineering to align creative strategy with business goals, enhance productivity, alignment, and brand consistency across multiple properties and channels, adhering to project budgets and timelines.
• Lead and mentor numerous cross-functional creative teams, including creative leads, senior UX/UI/UXR designers, copywriters, and graphic designers, in the strategic development and execution of digital design deliverables, fostering a culture of innovation, collaboration, and excellence.
• Direct rebrand and digital transformation initiatives that strengthen brand identity, increase market visibility, and deliver user-centric solutions to boost customer engagement.
• Review and approve all creative work, ensuring alignment with business requirements, stakeholder expectations, and high-quality design standards.
• Lead presentations of creative concepts and designs to stakeholders, securing buy-in and approvals for deliverables.

• Led UX design efforts for the Nextgen UCX/Red Tiger Content Management System, the platform managing all Microsoft Digital Store and e-commerce web content, ensuring scalability, usability, and efficient content operations.
• Designed and delivered IDB, an internal Microsoft application that improved cross-functional communication and streamlined product onboarding, reducing SLAs and consistently meeting launch deadlines.
• Collaborated closely with developers to implement seamless tool updates, optimize workflows, and reduce friction in web production processes.
• Redesigned and optimized the end-to-end onboarding process, resulting in a 30% increase in global web production efficiency.
• Developed and conducted hands-on training for web producers, significantly enhancing team skills in web production tools, UX best practices, and process compliance.
• Applied human-centered design principles to create intuitive, user-friendly solutions that aligned with stakeholder goals and improved internal tool adoption.
• Championed UX strategy by integrating user feedback, data insights, and cross-team collaboration into iterative design cycles for continuous product improvement.

• Successfully launched on time content updates, campaigns, and promotions by working efficiently with web production and QA teams.
• Met business stakeholder publication schedules for new and existing product content.
• Encouraged seamless cross-team workflows through effective team communication and collaboration.
• Provided website maintenance, graphic editing, and global market identity.